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NAV

COMMUNICATIONS

EVENTS

NAME
ABOUT

ABOUT

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A skilled creative strategist and out-of-the-box thinker, Jess Way is a seasoned professional with 15+ years experience in Communications, Marketing and Events. She has worked extensively both in-house and in agency settings for many well known international brands and retail institutions such as Holt Renfrew, Shoppers Drug Mart and MAC Cosmetics, where she was Director of Global Communications for 6+ years. Her varied experience includes luxury, mass and masstige brands in the areas of beauty, fashion, retail, health and wellness, hospitality, spirits and all things lifestyle.

Jess has built a strong reputation in the industry as a dynamic, collaborative leader known for her contagious enthusiasm and an ability to connect with people authentically. Developing and fostering lasting, genuine connections has built her a robust network of media contacts and agents of influence. 

With a track record of identifying key opportunities for meaningful engagement, she has a knack for recognizing and establishing collaboration opportunities with like-minded partners and a unique ability to create experiences that leave a lasting impression. A visionary with a deep understanding of what makes a story unique, Jess has established her own distinct approach to brand amplification helping clients increase their reach. 

SERVICES

SERVICES

Communications Strategy

Narrative Development

Public Relations

Brand Consulting

Media Outreach + Pitching

Press Material Development + Distribution

Digital + Social Media Strategy

Influencer + Community Engagement

Strategic Brand Partnerships + Collaborations

Event Conceptualization + Execution

Experiential Marketing + Promotions

Spokesperson + Talent Management

Media Tours

Press Trips

Media Training

Corporate Communications

Crisis Management

CLIENTS

 WORK

Biologique Recherche

Maguire Shoes

Consonant Skin+Care

Ember Wellness

BIKO Jewelry

HB Events

The Quiet Company

Swimco

General Assembly Pizza

The Laundress

Town Shoes

Giant Containers

MAC Cosmetics

Shoppers Drug Mart

GOSH 

Quo 

Boots No7

Sally Hershberger

Yes to Carrots

Buckley’s

Absolut

Russian Standard

Kalhua

The Macallan

Preloved

Olverum

Adipeau

Manta Healthy Hairbrush

James Read Tan

Magicstripes

Dame Products

Sidia

Bailey Nelson Eyewear

iQ Food Co

eBay Canada

Aveda 

Civello 

Holt Renfrew

Theory

Rag & Bone

Alice + Olivia

Lauren Conrad

dvb by Victoria Beckham

Dr. Martens

Guess

BOGS

L.L.Bean

Yorkville Village

Toronto Fashion Week

MINISO

Seed

L’Oreal Paris

CONTACT

CONTACT

416.727.0317

jess@jessway.co

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