COMMUNICATIONS
EVENTS
ABOUT
A skilled creative strategist and out-of-the-box thinker, Jess Way is a seasoned professional with 15+ years experience in Communications, Marketing and Events. She has worked extensively both in-house and in agency settings for many well known international brands and retail institutions such as Holt Renfrew, Shoppers Drug Mart and MAC Cosmetics, where she was Director of Global Communications for 6+ years. Her varied experience includes luxury, mass and masstige brands in the areas of beauty, fashion, retail, health and wellness, hospitality, spirits and all things lifestyle.
Jess has built a strong reputation in the industry as a dynamic, collaborative leader known for her contagious enthusiasm and an ability to connect with people authentically. Developing and fostering lasting, genuine connections has built her a robust network of media contacts and agents of influence.
With a track record of identifying key opportunities for meaningful engagement, she has a knack for recognizing and establishing collaboration opportunities with like-minded partners and a unique ability to create experiences that leave a lasting impression. A visionary with a deep understanding of what makes a story unique, Jess has established her own distinct approach to brand amplification helping clients increase their reach.
SERVICES
Communications Strategy
Narrative Development
Public Relations
Brand Consulting
Media Outreach + Pitching
Press Material Development + Distribution
Digital + Social Media Strategy
Influencer + Community Engagement
Strategic Brand Partnerships + Collaborations
Event Conceptualization + Execution
Experiential Marketing + Promotions
Spokesperson + Talent Management
Media Tours
Press Trips
Media Training
Corporate Communications
Crisis Management
WORK
Biologique Recherche
Maguire Shoes
Consonant Skin+Care
Ember Wellness
BIKO Jewelry
HB Events
The Quiet Company
Swimco
General Assembly Pizza
The Laundress
Town Shoes
Giant Containers
MAC Cosmetics
Shoppers Drug Mart
GOSH
Quo
Boots No7
Sally Hershberger
Yes to Carrots
Buckley’s
Absolut
Russian Standard
Kalhua
The Macallan
Preloved
Olverum
Adipeau
Manta Healthy Hairbrush
James Read Tan
Magicstripes
Dame Products
Sidia
Bailey Nelson Eyewear
iQ Food Co
eBay Canada
Aveda
Civello
Holt Renfrew
Theory
Rag & Bone
Alice + Olivia
Lauren Conrad
dvb by Victoria Beckham
Dr. Martens
Guess
BOGS
L.L.Bean
Yorkville Village
Toronto Fashion Week
MINISO
Seed
L’Oreal Paris
CONTACT
416.727.0317